Competitive UX analysis is a deep dive into how your competitors are designing their user experiences. While marketing competitive analysis provides a holistic view of your business's standing in the market, competitive UX analysis narrows the focus to examine the user experience specifically. This analysis involves evaluating UX elements like navigation, information architecture, visual design, content quality, usability, and overall user satisfaction.
Read how to use this template with this Medium article
What key features and interactions do your competitors offer? Understand the primary functionalities and standout features offered by competitors.
How do they present information and what emotions do they evoke? Explore how they structure the information and consider the emotions their design and messaging may trigger in users.
What are they missing? Identify any pain points where the users might be struggling when interacting with their product.
Get started with creating a list of the competitors you want to include in your evaluation. Starting with a manageable number of 5-10 competitors allows for a more focused and in-depth analysis without overwhelming the process.
Consider including direct and indirect competitors on your list. Direct competitors offer similar products, while indirect competitors may serve a different service but for the same audience.
Conduct a UX competitive analysis for the competitors one by one, evaluating them across the next six categories outlined: Usability, Design layout, Navigation structure, Key messaging, Compatibility, Emotional impact, Content quality, and Calls to Action.
A feature audit involves evaluating the individual features within a product or service of your competitors. Make a comprehensive list of your competitors' features to pinpoint the differences and gaps for improvement between your product and theirs.
Benchmarking involves comparing and assessing the visual aspects within a product or service. It aims to draw inspiration from the design elements, aesthetics, and visual components used by competitors.
Get started by making a list of competitors that you want to evaluate for your next UX analysis.